![]() Zacconi: Each game in the Candy Crush franchise offers a different gaming experience. High: Do you anticipate erosion in the popularity of the original game as a result of the new game? ![]() By adding these characters, we have added a fun new layer that brings a new dimension to the game that we are excited to introduce to our loyal fan base and new players alike. When you have a franchise that is succeeding in the market, it is important to make updates and ensure the game evolves into the best version possible. One thing that we have learned is that we do not always have to create new games to further our success. Zacconi: The Candy Crush franchise is more than five years strong, and King has been around since 2003. ![]() High: Please describe the strategy behind launching the new game A more rewarding game experience than ever, Candy Crush Friends Saga is filled with joy and constant sweet surprises. For example, a Dracula costume for one of the lead characters, Tiffi, is currently available for Halloween. For the first time ever, the game taps into cultural moments with seasonal game updates. ![]() Players can also unlock and collect new characters and use them as they advance in the game while also customizing their outfits. ![]()
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